Levi’s is set to open a store at Cardiff’s St David’s.

The retailer will enter a 2,472 square foot unit and will open in September.

Richard Hurren, VP for Europe North at Levi’s, said: “Cardiff is one of the UK’s key cities with a strong local base and high volumes of tourists and St David’s was a target location for us. We believe that our jeans are a token of self-expression and can’t wait to open our doors to the people of Cardiff.”

St David’s has also seen brands such as Bershka, Stradivarius and Hotel Choclat open recently.