Levi’s is set to open at the Bullring in Birmingham this November.
The shop will be located next to H&M in a 3,200 square foot unit. It will stock the brands full product range including jeans, sweaters, t-shirts and outerwear. There will also be a personalisation service.
Richard Hurren, VP Europe North at Levi’s, said: “Birmingham has a thriving fashion community as the second biggest city in the UK. With its iconic architecture, Bullring is a much-coveted retail destination and this new store opening offers fans of the brand the right product offering in a great location.”
Brands such as Arket, Hugo Boss and Morphe have all signed up to the Bullring in the last year.
Iain Mitchell, UK commercial director at Hammerson, said: “When it comes to clothing and fashion, across our portfolio we’re targeting brands that offer something different, both in terms of the in-store experience and the products they sell, and Levi’s delivers that. The new store will really complement the other great brands we have at Bullring & Grand Central.”
