Laura Ashley signs deal to grow brand in China

Laura Ashley has appointed IMG to exclusively license its brand in Mainland China, Hong Kong and Taiwan.

The offering will start with the retailer’s home décor and furnishings items but this will be extended to include women’s apparel, fashion accessories and personal care items.

Sean Anglim, chief operating officier of Laura Ashley, said: “We are delighted to have appointed IMG on an exclusive basis to help us develop our brand presence in China, Hong Kong and Taiwan. We look forward to working closely with IMG to build a strong and sustainable business in these territories over the years to come.”