It has been reported that popular fashion brand Karen Millen has won its anti-counterfeit campaign preventing £2.6 million worth of phony items being sold illegally using the fashion brand’s name.
Karen Millen has been working with online companies such as eBay, Taobao, Alibaba and Amazon to target bogus companies such as factories that produce imitation items and trade site sellers, as well as creating a page on their website called ‘Join our Fight’ which allows customers to let Karen Millen know about fake products or any illegal activity.
Chief creative officer of Karen Millen, Gemma Metheringham said: “Every piece in our collections is created by our highly talented designers and Karen Millen is defined by our signature look, craftsmanship and attention to detail. Therefore, we will do everything we can to protect not only our profits but our brand equity as a premium fashion retailer. Our clients are looking for unique pieces that they won’t see anywhere else, so we have a zero tolerance policy towards counterfeit.”
Also commenting, legal counsel at Karen Millen, James Corlett said: “As a leading global fashion brand, Karen Millen has inevitably attracted the attention of those wanting to profit through producing cheap imitations. Over the last three years we have invested heavily in brand protection strategies and worked with partners to safeguard the craftsmanship and look associated with the fashion house. To date we have shut down over 2,200 counterfeit sites selling fake products and we are currently in the process of delisting a further 200.”
