John Lewis has officially unveiled its 2021 festive campaign. Their first ad Christmas ad was released in 2007 and has fast become an awaited moment in the yearly calendar.
Over the years we have seen different characters, soundtracks and themes fill the adverts - making viewers laugh, cry and everything in between.
But it's all about the brand new and this year stars space-traveller Skye and her friend Nathan, 14, who introduces her to the traditional mince pie and novelty jumper.
Titled 'Unexpected Guest', the two-minute ad shows Skye crash-landing at the height of festivities in the woods near the home of teenager Nathan, who introduces her to the traditions of eating mince pies, decorating the tree and wearing novelty jumpers.
The soundtrack is provided by 20-year-old London singer and songwriter Lola Young.
Watch it here:
