In The Style, the online women’s fashion brand, saw its sales climb by 45% year-on-year from April to August.
In addition, its ecommerce gross order value grew by nearly 50%.
In a trading update ahead of its AGM, the company said the performance was driven by increased brand awareness, more customers buying clothing for summer social events, and the continued expansion of its influencer collaboration model.
In The Style said its proprietary app continued to deliver strong levels of consumer engagement, with app sales growing to 62% of total online sales compared to 53% in the same period last year. The company’s new wholesale partnerships, including a launch in 100 ASDA stores in May, resulted in wholesale sales increasing by over 200% year-on-year.
Adam Frisby, chief executive and founder of In The Style, said: “We are pleased with the strong sales momentum achieved during the financial year to date. This momentum has been supported by increasing consumer awareness of In The Style and our clear brand mission to empower customers to be brave, embrace body confidence and, most of all, love themselves for who they are.
“Central to our growth is our differentiated influencer collaboration model that creates strong customer connections, drives efficient customer acquisition, and gives us exposure to a broad range of customers. During the period we continued to add exciting new influencer partnerships as well as launching a number of successful collections.”
