Homebase has launched its new-look campaign to support the sales of its autumn range of home décor and kitchens.
The campaign is the first under the retailer’s new tagline, ‘Feel Good to be Home’.
The campaign kicked off on September 11th, with the first 20-second advert being launched during ‘Emmerdale’.
Lisa Tickle, head of marketing at Homebase, said: “We are excited to reveal our autumn campaign and to be celebrating our fantastic new range of home furnishings and kitchens. ‘Welcome Back Indoors’ takes a light-hearted view of the changing seasons and marks a real step-change in the way we communicate with our customers.”
