H Samuel is testing out a a new format retail store at three UK shopping centres as it works to transform the customer experience.
With a focus on service excellence, the shops at Westfield Stratford, Leeds White Rose and Westquay Southampton aim to create an immersive retail experience where customers can discover the latest trends and experiment with different looks in fashion jewellery and watches.
Store features include a bespoke bridal and design experience, where customers can add a personal touch to their jewellery with engraving and selecting their stone, cut and setting.
There is also a ‘HS Loves’ trend bar where customers can ‘get the look’ by discovering design staples, leading fashion brands and new trends.
In addition, shoppers can take advantage of an in-store ear-piercing salon.
