H&M launch new collaboration with Kelsey Oseid

H&M has collaborated with illustrator Kelsey Oseid, of Kelzuki, on a new kidswear collection.

The collaboration features Oseid’s signature depictions of wildlife, and will cover clothing as well as shoes. 

It will be available to shop from September 26^th in stores and online.

Sofia Löfstedt, head of design for kids at H&M, said: “We love Kelsey’s distinctive gouache illustrations for the way they capture the personality and quirks of different animals. For our collaboration, we focused on wildlife animals and have built a collection with prints from Kelsey’s wonderful work, which we can’t wait to share with everyone.”