Gap has made a return to the UK high street with the opening of the first Gap-branded shop-in-shop within Next’s biggest West End store on London’s Oxford Street.
The move marks the first stage in a joint venture franchise relationship which will manage Gap’s ecommerce business and Gap-branded shop-in-shops at Next locations. This forms part of plans to re-establish the US clothing retailer’s bricks-and-mortar presence in the UK and Ireland.
Spanning 4,000 square feet, the Gap offering is the largest branded shop within the store. Customers can shop from a range of everyday essentials including denim, fleece, khakis, shirting and logo items for women, men and kids. The space also features a customisation shop offering embroidery, badging and monogramming services.
Work is also underway to migrate Gap’s ecommerce business to the Next’s platform as well as integrate operational capabilities including a click-and-collect service, next-day delivery, and a variety of customer service options.
