Gant has appointed Patrik Söderström as its new chief executive.
He will start the role on February 1st, after current chief executive Brian Grevvy leaves on January 31st.
Söderström started at Gant in 2016 as executive vice president of global markets. He will continue to build value for customers and ensure future growth for Gant.
Thierry Guibert, Gant chairman, said: “Patrik has been a key player in the global management team and I am happy to appoint him as chief executive. His understanding of how to lead and navigate the commercial business and channel landscape in today’s rapidly changing retail environment, while having a strong understanding of the power of the brand has already proven invaluable for the growth at Gant.”
Söderström has previously managing director for north Europe at Luxottica and also spent eight years at Reebok.
