Fred Perry is opening a new store on Camden High Street.
LabTech, the owner of Camden Market, said that the new 1,541 square foot store will open in October.
A spokesperson for the brand said on Thursday: “Camden continues to be a melting pot of subcultures, attracting people from all over the world – it’s Fred Perry heartland and we’re proud to have both a heritage and a future here,”
“Fred Perry has been part of the subcultural uniform since the 1950s, and the Laurel Wreath remains a signature of both individuality and of belonging. We’re excited to open a space where everyone is invited to experience the true sense of the brand, and what it has meant to people – from elite sportsmen through to fringe subcultures.”
The store will stock iconic items such as the M3, the original one colour Fred Perry polo shirt and the M12, the signature twin tipped polo shirt.
Jenna Barry, LabTech’s senior asset manager, said: “The hugely popular rich heritage of Fred Perry’s aesthetic is synonymous with the acclaimed vibrant culture of Camden Town.
“This iconic brand will enrich the fashion offer in Camden and complement the arrival of new fashion brands at Hawley Wharf, as well as complementing its dynamic food and beverage offer. The Fred Perry deal is part of LabTech’s endeavour to raise the bar for Camden’s retail scene and build upon its eclectic character with brands that will attract new audiences.”
