Eve Sleep saw its revenue increase by 13% to £13.9 million in the first half of its financial year as it began reaping the benefits of its rebuild strategy.
In the six months to 30 June, UK and Ireland revenue climbed by 19% year-on year and by 15% compared to the same period in 2019,
Average order value in the UK grew by 31% as customers increasingly added items such as furniture, bedding and weighted blankets to their mattress purchases. The company said a widened product range had been a key contributing factor in its sales growth.
However, sales in France declined by 8% year-on-year due to the company committing minimal marketing spend in the country in its first quarter ahead of the introduction of a new campaign and Covid related retail partner store closures.
The company said marketing investment across the business was first half weighted.
Despite the sales uplift, Eve Sleep’s losses widened to £2.3 million from a loss of £1.3 million in the same period last year.
