Dunelm report sales boost after success of ‘Customer First’ strategy

Dunelm has reported an increase in sales and profit in its full year results, as it continues to implement its ‘Customer First’ strategy.

In the year up to June 29^th, pre-tax profits rose to £125.9 million from £102 million in the previous year.  Total like-for-like sales climbed by 10.7% following repective like-for-like increases of 7.7% and 35.1% in its stores and online.

Nick Wilkinson, chief executive of Dunelm, said: “As Dunelm celebrates its 40th anniversary, we are pleased to have delivered a strong performance during the year, with an improvement across all our customer, operating and financial metrics.  In particular, the strong like-for-like revenue growth, both in stores and online, demonstrates the progress we are making with our multichannel proposition whilst maintaining the breadth and depth of our specialist customer offer in homewares.”