Couture Club has launched a new store at London’s Westfield Stratford City, which marks the brands first store in the south of England.
Ross Worswick and Scott Shashua founded Couture Club in 2015, with an initial investment of just £5,000.
The co-founders remain committed to investing in the high street, with stores already open in Manchester and Newcastle.
The opening in London has created 23 jobs.
Shashua has already spoken about plans to open stores in Birmingham, Glasgow and either Leeds or Sheffield, as well as Internationally.
Explaining the investment in physical stores, he said: “We learn an awful lot from physically seeing who shops our brand, right in front of us, because we can target that person and create products specifically for them.
“Instagram will tell you the gender, location and age ranges of the customers shopping with you - but we want that picture of who it is, from each area.
“And we take inspiration from them, because we’ll see our customers wearing our clothes different ways as well, and it influences our design process.”
