Chalres Tyrwhitt has launched a new retail concept in the City of London, partnering with local businesses to provide everything from dry-cleaning to ice creams.

The new concept will allow customers to shop the new collection while enjoying drinks and the new seating areas, and will serve as the basis for new stores going forward.

Charles Tyrwhitt founder, Nick Wheeler, said: “We are very much committed to the retail experience,”

“It’s clear that our stores can provide a unique experience for shoppers and we have worked tirelessly to give them a space to enjoy choosing shirts, suits, ties, shoes and our extensive range of casualwear.

“Our plan is to establish a store blueprint that steers our store of the future.

“We’re listening to our customers to ensure their journey becomes a simple yet engaging experience that ultimately makes it easy for them to dress well."