Cake Box, the specialist retailer of fresh cream cakes, has announced a series of changes to its board and executive management team.
After more than ten years at Cake Box, the company’s founder and chief financial officer Pardip Dass will be stepping down on 31 March to pursue other interests. He will be succeeded by David Forth, who will take on the chief financial officer role on an interim basis from two weeks earlier.
Forth has over twenty years’ experience in senior finance roles across the consumer, retail and logistics sectors. Most recently, he was interim finance director at AB Sugar and prior to that was deputy chief financial officer at Eddie Stobart Logistics from 2018 to 2020. His career also includes stints as interim transformation finance director at Wincanton and interim chief financial officer at Airwair Dr Martens.
In addition, Cake Box has appointed Richard Zivkovic as chief operating officer. He will join the business on 13 June from Island Poke, the ‘grab and go’ franchised food retailer, where he works in the same role. Prior to that, he was chief operations officer at Abokado and worked as regional operations director for London at Costa Coffee.
Following Zivkovic’s appointment, Jaswir Singh will move into the role of commercial director and will remain on the board in his new position.
In a further move, the company has recruited Chay Watkins as marketing director. Watkins previously worked at a brand strategy consultancy, where he developed brand and category strategies for large FMCG brands and multiple retailers. His CV also includes working with a number of national consumer food, beverage and nutrition brands, including Dairy Crest and Samworth Brothers.
