Buy it Direct Group has said that it has turned Better Bathrooms into a profitable business in just six months, after acquiring the company out of administration.
After administrators closed all of its stores, Buy it Direct has been running it as an online business since acquiring it in March.
25 jobs were saved in the process of the acquisition, and Buy it Direct is now looking to recruit a further 25 members of staff.
The company has also announced plans to beat Better Bathrooms £50 million peak revenue within two years.
Nick Glynne, managing director at Buy it Direct Group, said: “This acquisition is key to the continued growth of Buy it Direct, and allows us to maintain our position within the e-commerce market. We anticipate Better Bathrooms will become a real growth market for the group, as we establish ourselves as the go-to supplier of bathroom fittings and accessories.”
