Burberry has strengthened its presence in Japan with the opening of a new flagship store in Tokyo.
The store will be located in the city’s Ginza Marronnier building, and will stock exclusive items from the brands spring/summer 2020 pre-collection, as well as a limited-edition Monogram print silk scarf.
Customers of the store will be able to take part in an artificial reality experience, which can only be activated through QR codes on Burberry flags on Ginza Chuo- dori.
Customers will also be able to activate an exclusive AR lens to find a hidden Burberry deer on the streets of Ginza until the end of November.
Burberry has opened four stores in Japan in the last six months.
