Burberry has said that its new collections designed by Ricardo Tisci have helped to boost sales performance in the first half of its financial year.
By the end of the six months up to September 28th, new products amounted to 70% of the offering in the retailer’s stores.
During the period, revenue increased by 5% to £1.28 billion. Pre-tax profit increased by 11% to £193 million.
Comparable sales rose by 4% as new collections provided a double-digit growth.
Marco Gobbetti, Burberry chief executive, said: “We are pleased with our performance in the half, as we remain on track to deliver the first phase of our strategy. New product now represents a high proportion of our assortment and the customer response has been positive delivering strong double digit growth. We also continued to strengthen momentum around our brand and transform our distribution. We delivered financial results in line with guidance despite the decline in Hong Kong and we confirm our outlook for FY 2020.”
