Burberry has launched a Google Lens powered digital pop-up experience in the Brick Lane area of London. The pop-up is a part of the brands Christmas ‘What is Love’ campaign.
The luxury brand has placed three large porcelain Burberry fawns in glass vitrines in an industrial space at Ely’s Yard. By scanning one of the glass boxes with the Google Lens app, users are able to see an aerial live feed of themselves on their phone, captured by a camera suspended 35 meters above them.
Participants can take a screenshot of themselves with the fawns to post on their social media.
The pop-up opens to the public on the 15th December.
