Browns is set to open a pop-up shop in Berlin next month in collaboration with Reference Studios. 

The pop-up will be a three-day experiential-led retail, and will be open from November 14-16.

It will be the third opening of a Browns Nomad pop-up, and will feature ‘a series of experiences and exclusive partnerships across fashion, art and music,’ along with the ability to shop with guaranteed next day delivery via the new Browns Fashion app.

The Browns Nomad concept has so far opened in East London and LA, with the company saying that the overall concept aims to offer ‘a pioneering take on a semi-permanent, roaming retail — a 21st century response to the pop-up model, which looks to reinvent the notion of traditional retail by creating unique experiences that are tailored to the city and neighbourhood within which they live.’

Tyler Psarras, Brand Engagement Director of Browns, said: “A core brand pillar at Browns is creating a cultural experience for the community it thrives in. When we decided on Berlin as the next location for Nomad, Reference Studios was the only partner that came to mind to execute this programme with us — we have an incredible synergy and a creative connection which felt very organic from the beginning. Brand engagement is about creating awareness through compelling multichannel content, dynamic live media and sparking creative conversations with our community network on a global scale. We are so excited to build some amazing stories in Berlin.’