Boots is set to open its first ‘store of the future’ outside of London at the Sheffield Meadowhall shopping centre.

The store is located in a 27,986 square foot and features brand new beauty and wellness halls, as well as an Instagram point and two beauty studios.  The beauty hall will feature over 300 brands including Fenty Beauty, Urban Decay and Florence by Mills.  It will also offer the retailers largest wellness range outside of London.

The Pharmacy will offer customer’s access to ‘fast lanes’ and secure lockers where they can collect their prescriptions.  There will also be a number of consultation spaces and a ‘warmer and friendlier’ waiting area.

The store will launch on October 18th, and will have experiences on offer during the day, including a FitBit studio, hair colour consultations, and makeovers with Josh Wood.  There will also be appearances from social media stars Sophie Hannah and Jake Jamie.

Sebastian James, managing director of Boots UK and ROI, said “Our new Sheffield Meadowhall store is a truly exciting moment for us – our first new look store outside of London, and in a city where Boots has had a presence for 135 years. As we transform our stores we will learn what people love and want from this shop and this will help us shape a blueprint for our whole 2,500 store estate.”