Mothercare has announced that Boots is set to become the exclusive franchisee of its brand in the UK.
The partnership will see Boots stock Mothercare branded clothing, home and travel products including pushchairs and car seats. The items will be sold online as well as in larger Boots stores across the UK.
There will be a limited number of Mothercare products made available online from mid 2020. The rest of the offering is expected to be made available in Boots stores from the late summer.
The contract between the two brands will be completed in the next quarter, with the initial franchise agreement lasting for a period of five years.
Mark Newton-Jones, chief executive of Mothercare, said: “In Boots, another much loved British heritage brand, we believe that Mothercare has found the right home in the UK. Boots is at the heart of one of the largest healthcare businesses in the world, and Mothercare will fit in as the specialist brand for parents and young children in both Boots stores and online.”
