Boohoo has launched its own vegan beauty brand.
Called Boohoo Beauty, the range of 50 products includes items for the eyes, lips, brows and face, as well as a collection of beauty tools and accessories such as a brush cleaner, light-up mirror and false lash applicator.
Prices range from £3 to to £25.
The move follows news this week that Next has been working with a UK skincare development laboratory and manufacturer on a new beauty brand called Woah.
