Belstaff is set to open a new London store at 203 Regent Street.

The new store will be situated on the corner of Regent Street and Conduit Street.

It will launch in September, and is a key part of Belstaff’s ongoing expansion strategy, as it looks to open more stores in it’s “community first” retail concept.

The store is designed to be easily transformed from a retail environment into a community hub as all of the fixtures are on castors.  The retailer plans to host a series of events including special screenings, panel discussions and podcast recordings.

The store is located in a 2077 square feet unit, with the design reflecting the brands Stoke-on-Trent industrial origins.  There is also a seating area where customers can relax with a barista coffee or G&T.