Banana Republic has announced plans to launch Style Passport, which is an online subscription service that will allow customers to rent items from its womenswear collections.
The service will be rolled out in the US at the end of September with the aim of including menswear ranges at a later date.
The service will allow customers to rent clothing from the brands collections for one monthly fee. There will also be an option to keep and purchase any item.
Style Passport will cost $85 per month for a three-garment plan including free delivery, unlimited exchanges and returns, and a complimentary laundering service.
Mark Breitbard, chief executive and president of Banana Republic, said: “We’re constantly evolving with our customer, meeting her where she is shopping. Style Passport will drive incremental revenue, and help us connect with younger shoppers who appreciate great style and want an affordable, sustainable way to try new fashion.
“With this new service, we’ll gather valuable insights from a highly interactive customer base that can be used to design future product and experiences.”
