ASOS has signed a new five-year contract with DPD that will see at least 50% of its deliveries made in London served by electric vehicles only.

This makes the online retailer the latest fashion company to take measures to reduce its environmental impact, after Kering, Hammerson and Intu all pledged to become carbon neutral.

The deal includes a provision for at least half of deliveries within the London Ultra Low Emission Zone to be served by DPD electric cars, helping ASOS reduce its transport-related carbon emissions.

DPD opened the UK’s first all-electric parcel depot in Westminster in October last year, and plans to have at least 600 electric vehicles on the road by 2021.

DPD has worked alongside ASOS for over ten years. CEO Dwain McDonald said: “The next five years will see the delivery landscape transformed again with greener, more sustainable deliveries, more geo-location innovation and of course Brexit. We're ahead of the game on all three fronts, but the investment in our all-electric fleet and depot network is key for us. We expect to have the largest EV fleet in the industry and plan to double the number of electric vehicles year on year."