Asos has appointed Robert Birge as its chief growth officer. This is a newly created role for the brand.
Birge will join the business on December 3rd, and will be responsible for driving profitable growth and integrating the company’s marketing efforts with strategic planning, analytics and the customer experience. He will report directly to Nick Beighton, who is the chief executive. He will lead a marketing function made up of 170 people as well as a 1200 strong customer care team.
Beighton said: “Robert’s proven track record in delivering high impact marketing programmes for fast-growing ecommerce businesses means he is an ideal appointment for this new role. And, with more than half of our revenue coming from international markets, his global experience will help fuel our ability to take advantage of the growth opportunities ahead of us.”
