Asda will be teaming up with some of the UK’s best-known brands to launch a pilot sustainability store in Leeds. From May, the shop will give customers the chance to fill up their own containers with products such as Asda’s own-brand coffee, rice and pasta. Shoppers will also be able to use refill points to stock up on Kellogg’s cereals.
The trial is expected to last at least three months and customers will be asked to give their feedback on the store to enable Asda to make an informed decision on whether to roll the concept out to other locations.
Roger Burnley, chief executive of Asda, said: “Over the coming weeks and months we will be testing and learning from the customers in Middleton to understand how we can reduce our environmental impacts whilst still maintaining the great service and quality our customers demand. Our first priority will be to look at how we can reduce and remove plastic and I am excited to learn from our customers and see where this journey will take us.”
