Asda is rolling out a new quieter hour in its stores as part of plans to help customers with certain disabilities.
The move coincides with the supermarket giving over 85,000 staff members extra training to help them better serve disabled customers through the Hidden Disabilities Sunflower Scheme.
The new quieter hour is running from 2pm to 3pm Monday to Thursday. In addition, Asda’s store locator will be updated to provide better accessibility information for each store including information about changing places bathroom facilities, braille guns and hearing loops which are available in a number of shops across the UK.
Asda will also turn its logo and social media icons purple to mark today’s Purple Tuesday, which highlights the challenges disabled people face and calls for action for improvements in customer service.
