Adidas has stepped into the world of E-sports by signing professional gamer and online personality Tyler Blevins, aka Ninja.
This makes Ninja the first E-sports personality to be signed to the brand.
Both Adidas and Ninja announced the deal on social media on Tuesday. In a Tweet, Ninja said, “Never let anyone tell you that you cant catch your dreams” before concluding, “I’m humbled, and excited, to officially announce my partnership with @adidasoriginals.”
Full details around what the partnership will involve are yet to be revealed.
