Adidas has opened its new flagship store on London’s Oxford Street.
The new store aims to provide customers with a new, innovative shopping experience, and is the brands most digital store to date featuring over 100 digital touchpoints, all powered by green energy.
Customers will be able to use a ‘Bring It to Me’ feature via the Adidas app in-store, which uses in-store geolocation tracking. They can use the feature to scan items, check stock, request their size, and purchase items on the spot with out the need to queue.
The Base area of the store will allow customers to take part in product experiences, activations and interactive challenges in an immersive environment made from LED screens.
Roland Auschel, the Adidas executive board member responsible for global sales, said: “We’re confident with the new Adidas LDN store we have created an unrivalled experience for shoppers, our most digital store ever, a hub of creativity and innovation for the city and the very best expression of our brand all in one amazing blockbuster destination.”
The store also features new bespoke services, such as sneaker cleaning and bra fitting, as well as a product testing area in the stores Running Lab.
