Abercrombie & Fitch set to launch at Westfield London

Abercrombie & Fitch is set to open a new store at Westfield London.

The store will launch on November 22^nd and will include Abercrombie Kids.  The opening comes following the addition of sister brands Hollister and Gilly Hicks to the location in July 2019.

Keith Mabbett, director of leasing for Unibail-Rodamco-Westfield said: “The opening of the new Abercrombie & Fitch including Abercrombie Kids is an excellent addition to the centre and along with Hollister and Gilly Hicks, provides a strong fashion offering for our UK and international customers.”

The retailer has also aid that is Saville Rowe Abercrombie Kids store will become the company’s head office for EMEA region.  This will mean that the Abercrombie Kids offering will be incorporated into the nearby Abercrombie & Fitch store in Burlington Gardens.

Fran Horowitz, chief executive of Abercrombie & Fitch said: “With our growing team in the region, we’re getting closer to our local consumer, and both the Burlington Gardens and Westfield London locations will be an opportunity to bring relevant products and experiences to both our adult and kids customers.”