Club Monaco, the fashion and lifestyle brand has celebrated the opening of its new London store in Monmouth Street by bringing together the best of Seven Dials’ flowers, food and coffee.
The women’s fashion shop will be opening the farmers market to the public on 16th and 17th October from 12pm to 4pm where local chefs will prepare salads and pastries as well as flowers and coffee being offered.
Previous stunts created by the fashion and lifestyle brand were a concept shop in the world famous restaurant Noma, and a bookstore and coffee shop in its flagship store in New York City, but this is the first time it has opened anything in the UK.
Chief executive at Club Monaco, John Mehas, said: “We are continuing to expand throughout London,” adding "Our Monmouth store marks Club Monaco's fifth location in the city, where we will bring our innovative retail - concept bridging fashion with food, books, flowers, vintage and home - to the London-based customer.”