Boux Avenue

About Boux Avenue

Launched in Spring 2011, Boux Avenue is a “truly exciting shopping experience” for lingerie lovers everywhere, both online and in-store. Boux Avenue brings traditional service, superior fit and outstanding quality to a modern and beautiful setting. Customers in-store experience a luxurious shopping experience, where they can receive free bra-fittings and fitting rooms with 3 different light settings and an intercom to communicate with the fitting experts.

Number of stores

25 stores nationwide plus expansion across 10 countries.

Founded

2011

Parent Company

Theo Paphitis

Fun Facts

• Boux Avenue’s name came from a chance meeting with a French waitress named Boux.
• The store has an original selling layout for the UK shopper by displaying the majority of its products in drawers as opposed to hanging rails and stands; a similar manner to American lingerie brand Victoria’s Secret.